Thursday, July 16, 2009

Did Twitter Kill Bruno?

After Bruno's opening day on Friday of $14 million, how could the movie just end up with $30.4 million for the whole weekend? That's not nearly enough to cover all the lawsuits filed against Sasha Baron Cohen.

According to Richard Corliss at TIME, “‘Bruno’s box-office decline from Friday to Saturday indicates that the film’s brand of outrage was not the sort to please most moviegoers - and that their tut-tutting got around fast. Bruno could be the first movie defeated by the Twitter effect.”

Based on word of mouth, Twitter in particular, has been providing audiences with instant and quick reviews of films from friends or other trusted sources. All that translates into box office dollars.

So if you guys thought Twitter was just about telling your friends you're eating a hamburger, think again. Twitter, Facebook, MySpace & LinkedIn can also be thought of as money, big money. It can make or break a Hollywood film at the box office even with a huge advertising budget.

Or it can make your independent film go to places that it would normally never reach. It's an exciting time for independent filmmakers.

You CAN make a movie and you can make money off it too. See how we do.
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